Notes on strategy, websites and agencies
Practical thinking from nineteen years of client work. New pieces once a week.
Can you really buy a baby chick on the internet?
My daughter asked if we could have a pet baby chick. What followed was a useful lesson in where online buying journeys break.
Traffic doesn't pay the bills
Most businesses that ask me for more traffic don't have a traffic problem. Here's how to tell, and what to fix first.
The Ketchup Theory
You wouldn't walk into a meeting with ketchup down your shirt. So why let your website do it for you?
How I cut client churn from 9% to 3%
Clients rarely leave over one bad month. They leave when they stop believing anyone is thinking about their business.
What I'd do with a £5,000 website budget
Where the money should go if you're a small business with one shot at getting your website right.
Fractional, interim or freelance: what agencies actually need
Three words that get used as if they mean the same thing. They don't, and picking the wrong one costs agencies money.
Tell me what’s going on. I’ll tell you what I see.
A short message or a 30 minute call is enough. If I’m not the right person, you’ll leave knowing who is.