A recommendation from Will Bagnall, CEO and Founder, SUSO Digital. July 2026.
Antony led our client services function during a period of significant growth and change, and his impact was measurable. Under his leadership we saw a marked reduction in client churn and a clear improvement in retention across the agency. This was not luck. It came from the standards he set for client management quality and the support he gave his team to meet them.
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Antony was our go-to for our highest value and most demanding accounts. He was reliable under pressure, never hesitated to jump on a call when a situation needed handling, and consistently turned difficult conversations into stronger relationships. Clients trusted him because he communicated clearly, listened properly, and followed through.
What set Antony apart commercially was his consultative approach. He has a natural ability to spot opportunities within existing accounts and to position solutions in a way that feels like genuine advice rather than a sales pitch. He unlocked upsell and expansion revenue for us not by pushing, but by understanding what clients actually needed.
As a leader, Antony was supportive and hands-on. He raised the capability of the people around him and was generous with his time and knowledge.
I am confident Antony will be an asset to any organisation looking for someone who can lead client relationships, protect revenue, and grow accounts. I would be happy to speak further about his time with us.
Will Bagnall
CEO and Founder, SUSO Digital