“Why HomeDaze?” Turning a local estate agent into the obvious choice

The brief

HomeDaze is an independent estate agency run by Dan Zegze. The social accounts had been locked by Meta, the website wasn’t pulling its weight, and the content was busy without answering the one question every seller asks: why should I list with you?

What I actually did

Rightmove already handles the buyer journey, so I pointed everything at sellers. The answer to “why HomeDaze?” turned out to be simple. It’s Dan. One person who knows the area, picks up the phone and prices homes properly from day one.

• Built a seller focused campaign around Dan, running a couple of posts a week alongside regular listings
• Designed and built a dedicated landing page for social traffic, with a valuation form at its heart
• Rebuilt the Facebook and Instagram presence from scratch after the old accounts couldn’t be recovered
• Created listing and sold content that sells the vision of a home rather than making jokes at a seller’s expense

The thinking

The tempting move was a full website redesign. It wasn’t the right first move. A focused landing page for campaign traffic was quicker, cheaper and easier to measure, and it gives us real data before anyone spends money on a rebuild.