Antony Simon: WritingNotes on digital strategy, websites, search and agencies.https://antonysimon.com/en-gbCan you really buy a baby chick on the internet?https://antonysimon.com/writing/can-you-really-buy-a-baby-chick-on-the-internet/https://antonysimon.com/writing/can-you-really-buy-a-baby-chick-on-the-internet/My daughter asked if we could have a pet baby chick. What followed was a useful lesson in where online buying journeys break.Wed, 14 Oct 2026 00:00:00 GMTTraffic doesn't pay the billshttps://antonysimon.com/writing/traffic-doesnt-pay-the-bills/https://antonysimon.com/writing/traffic-doesnt-pay-the-bills/Most businesses that ask me for more traffic don't have a traffic problem. Here's how to tell, and what to fix first.Fri, 09 Oct 2026 00:00:00 GMTThe Ketchup Theoryhttps://antonysimon.com/writing/the-ketchup-theory/https://antonysimon.com/writing/the-ketchup-theory/You wouldn't walk into a meeting with ketchup down your shirt. So why let your website do it for you?Fri, 02 Oct 2026 00:00:00 GMTHow I cut client churn from 9% to 3%https://antonysimon.com/writing/how-i-cut-client-churn/https://antonysimon.com/writing/how-i-cut-client-churn/Clients rarely leave over one bad month. They leave when they stop believing anyone is thinking about their business.Fri, 25 Sep 2026 00:00:00 GMTWhat I'd do with a £5,000 website budgethttps://antonysimon.com/writing/what-id-do-with-a-5k-website-budget/https://antonysimon.com/writing/what-id-do-with-a-5k-website-budget/Where the money should go if you're a small business with one shot at getting your website right.Fri, 18 Sep 2026 00:00:00 GMTFractional, interim or freelance: what agencies actually needhttps://antonysimon.com/writing/fractional-interim-or-freelance/https://antonysimon.com/writing/fractional-interim-or-freelance/Three words that get used as if they mean the same thing. They don't, and picking the wrong one costs agencies money.Fri, 11 Sep 2026 00:00:00 GMT